Target Marketing

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Articles in July, 2001 issue of Target Marketing

• Converge Magazine Subscribers.(subscribers in the education profession)(Brief Article)
• The Solution Is CRM.(Customer relationship management )(Brief Article)(Interview)
  by FISCHER, ED
• What's Your Score?(Brief Article)
  by DONOVAN, SHEILA
• Clean Up Your Database!(Brief Article)
• Stop the 'Up or Out' Mentality.(Brief Article)
  by ORR, ALICIA
• AV Video/Multimedia Producer and Film & Video.(database of subscribers)(Brief Article)
• Lucky Magazine.(new magazine )(Brief Article)
• Automatic Privacy.(Brief Article)
• THE CALL CENTER SHIFT.(Brief Article)
  by YORGEY, LISA A.
• ONLINE MARKETING.(Brief Article)
• Dear Fellow List Managers.(Brief Article)
  by BOCKNIK, ED
• Home Business Responders.(entrepreneurial-minded people)(Brief Article)
• Gather, Analyze Data.(Delano Technology Corp. offers new marketing software)(Brief Article)
• Have You Had Enough Yet?(postal rate increases )(Brief Article)
  by POLITO, GENE DEL
• ARMY OF ADS.(Brief Article)
• ToyFare.(Brief Article)
• America's Golf Network.(proprietary database of golf enthusiasts)(Brief Article)
• The Five Tenets of a Good CRM Strategy.
  by Eberhardt, Carol
• Slumping Software Sales.(Brief Article)
• E-MAIL MARKETING.(Brief Article)
• Bill Jayme: In His Own Words.(direct mail copywriter )(Brief Article)
  by Hatch, Denny
• Meeting Planner Masterfile.(masterfile from Intertec Publishing )(Brief Article)
• Five Insights for CRM Success.(Brief Article)
  by THOMPSON, BOB
• Data Driven.(Automobile makers and dealers coming to terms with Internet users)
  by McKIM, BOB
• Postal Update.(Firstlogic)(Brief Article)
• VistaPrint.com.(mid-sized businesses and entrepreneurs )(Brief Article)
• Gear Magazine.(subscribers list)(Brief Article)
• Real-Time Data Mining.(Brief Article)
• Beyond the Norm.(Brief Article)
  by LOYLE, DONNA
• CRM.(Brief Article)
• Marketing ON PAR.(Brief Article)
  by MASON, KATE
• Thorne Communications Alternative Health Datamatch.(masterfile of subscribers)(Brief Article)
• Hosted CRM.(Harte-Hanks Inc. new service)(Brief Article)
• Letters.
• Incentives.(The Four Components of Every Offer)(Brief Article)
  by Baird, Bill
• Clarification.
• EProspects.(computer-savvy consumers)(Brief Article)
• Interactive Customer Service.(Fulfillment Plus Inc. new service)(Brief Article)
• Boost Results With Print Innovations.
  by JOHNSTON, KATHY
• And stuff to buy.(Mark Gobe's "Emotional Branding")(Brief Article)
• Architecture Magazine.(Brief Article)
• Smithsonian Magazine.(educated, upscale subscribers )(Brief Article)
• Going Where Your Prospects Go.(using alternative media)(Brief Article)
  by HATCH, DENNY
• What's in it for me?(Brief Article)
• TELEMARKETING.(Brief Article)
• Alphacraze.com.(online buyers)(Brief Article)
• Mothers & Others.(Green Guide, an environmental newsletter)(Brief Article)
• Analytical CRM.(Brief Article)
• Mail-Order Math.(Brief Article)(Statistical Data Included)
  by GELLER, LOIS K.
• INSURANCE MARKETING NEWS.(Brief Article)