Business Services Industry
Analytical CRM.(Brief Article)
Target Marketing, July, 2001
Teradata, a division of NCR Corp., unveiled version 4.0 of its CRM solution. The software presents marketers with analysis, action, evaluation and learning from within one tool, noted officials, thus enabling marketers to engage in personalized and timely dialogues with customers across all channels.
The software also provides a means to manage communication delivery and response information between Teradata CRM and front-office operational systems.
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