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What's Your Score?(Brief Article)
Target Marketing, July, 2001 by DONOVAN, SHEILA
How to create a global privacy program
CUSTOMER relationship management is one of direct marketing's hottest buzzwords. However, a key component of a business-to-consumer relationship often is overlooked. To remain competitive, direct marketers must also consider adding "privacy relationship management" to their list of things to do.
Individuals around the world want to manage their privacy relationship with you! They want to understand what you want to know, why you want to know it, and what you do with this information. With whom do you plan to share it and how long do you plan to keep it?
The capture of personal data for marketing purposes is a long-standing practice in American society. But, policies and laws are changing. At The...
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