Target Marketing

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Articles in December, 2001 issue of Target Marketing

• Information Technology Managers. (E-Mail).(Brief Article)
• Dress Barn. (Consumer).(Brief Article)(Statistical Data Included)
• A Global Impression. (Cover Story).(direct marketing companies expand into foreign markets to improve sales; new marketing strategies needed)(Cover Story)
  by Yorgey, Lisa A.
• In the Mix. (Media).(how to evaluate marketing media mix)(Brief Article)
  by Mason, Kate
• Cultured Consumers; Patrons of the Arts: A Distinguished and Affluent Group of Consumers. (Market Focus).(Brief Article)
  by Mason, Kate
• Window Fashions. (Business).(Brief Article)
• Og Magazine. (Consumer).
• The Direct Marketing Association. (News in Brief).(offers software)(Brief Article)
• Corporate Gift Buyers. (Business).(Brief Article)
• FOOTSMART Catalog Buyers. (Consumer).
• Has Your Database e-Volved? (E-Commerce Link).
  by Rubin, Mitchell
• Many companies are just beginning to recognize that a short-term campaign-focused approach comes up short and the long-term potential return on investment that the e-mail channel offers. (E-Mail Marketing).(Brief Article)
  by Mason, Kate
• TechRepublic Members. (E-Mail).(Brief Article)
• Garden Design Magazine. (Consumer).(demographics of readership)(Brief Article)(Statistical Data Included)
• Unwrap the Promise of Your Data: Strategies for Building a Quality Database. (Database Marketing).(Brief Article)
  by Hinman, Don
• CAS has released Phantom Finder, a product that helps marketers identify prospects on a mailing list who are not who they appear to be (i.e. names that do not match up to addresses). (News in Brief).(Brief Article)
• EBI Mesterfile. (International).(Brief Article)
• Real America Database. (Consumer).
• Think Outside the Catalog: Use alternative formats to stimulate additional sales Part one of a two-part series. (Catalog Watch).(suggestions for modifying catalogs to increase sales)
  by Boyle, Lois
• Demographics. (Free Stuff).(USAdata offers demographic information)(Brief Article)
  by Mason, Kate
• Correction.(Brief Article)
• Eastwood's Automobilia Limited Collectibles. (Consumer).(Brief Article)
• The HOT Seat: Making Business Decisions in Times of Crisis. (Strategy).(suggestions for marketing after the September 11, 2001 terrorist attack)
  by Hacker, Robert C.
• Communications Concepts Group. (News in Brief).(reorganizes and renames itself as Communications Concepts 3)(Brief Article)
• Trade Advisor Pro Stock Charting Software Buyers. (Business).(Brief Article)
• Christian Health and Fitness Enthusiasts. (Consumer).
• Catch the Direct Marketing Bug: How You Can Become a Direct Marketing Entrepreneur. (Creative Corner).(advice for starting your own direct marketing company)
  by Geller, Lois K.
• When creating e-mail marketing copy, a little chic can go a long way. (E-Mail Marketing).(Brief Article)
  by Mason, Kate
• Monthly New Businesses. (Business).(Brief Article)
• Day-Timer Consumers. (Consumer).
• Wired Grandmas. (Internet).(Jon Roska of Roska Direct stated that affluent elderly people are more likely to buy online)(Brief Article)
• CRM. (Free Stuff).(customer relations management; free reprint)(Brief Article)
  by Mason, Kate
• Permission![TM] (E-Mail).(Brief Article)
• Hispanic Democrats High Dollar Donors. (Consumer).(Brief Article)
• Cream Off the Top: Nine Reasons Why Marketers Should Test an Offshore Strategy.(Brief Article)
  by Thornton, James
• Charitable Works. (Fund Raising).(some techniques)(Brief Article)
  by Mason, Kate
• CRM in the Days of Rail Travel. (Famous Last Words).(Brief Article)
  by Hatch, Denny
• Fire Engineering. (Business).(Brief Article)
• American History. (Consumer).
• Are You Being Fulfilled? (Fulfillment).(Brief Article)
  by Gregg, Steve
• Leadership in Times of Crisis. (On Target).(Brief Article)(Column)
  by Orr, Alicia