Business Services Industry
Catch the Direct Marketing Bug: How You Can Become a Direct Marketing Entrepreneur. (Creative Corner).(advice for starting your own direct marketing company)
Target Marketing, December, 2001 by Geller, Lois K.
WHEN I STARTED in direct marketing, it didn't occur to me that I would ever become a direct marketing entrepreneur.
My first job was in continuity publishing with Greystone Press. I wrote "The New International Art Encyclopedia." I enjoyed doing it, and I guess I did a good job because my employer asked if I wanted to take a shot at writing direct marketing copy.
I did. And as a result, I got more involved in learning about the direct marketing process. I studied list selection, offers and design, and I watched response rates every day.
I really liked direct marketing, but never as much as in that one crystal dear moment I will never, ever forget That is when my son's dentist told me that my son would need braces. I was divorced and...
Most Recent Business Articles
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
