Catch the Direct Marketing Bug: How You Can Become a Direct Marketing Entrepreneur. (Creative Corner).(advice for starting your own direct marketing company)

Target Marketing, December, 2001 by Geller, Lois K.

WHEN I STARTED in direct marketing, it didn't occur to me that I would ever become a direct marketing entrepreneur.

My first job was in continuity publishing with Greystone Press. I wrote "The New International Art Encyclopedia." I enjoyed doing it, and I guess I did a good job because my employer asked if I wanted to take a shot at writing direct marketing copy.

I did. And as a result, I got more involved in learning about the direct marketing process. I studied list selection, offers and design, and I watched response rates every day.

I really liked direct ...