News Pollution.(pharmaceutical advertising in the New York Times)(Brief Article)
American Prospect, The, May, 2001 by RK
Readers of the Sunday New York Times Magazine were treated on April 1 to an extensive advertising supplement on allergies and asthma. The supplement ran from page 30 to page 42, with regular Times Magazine page numbering. The ostensible news copy was prepared by an outside agency; the section carried the disclaimer, in small type, that it was not based on reporting or editing by the Times.
Advertising supplements are not new. But there should be decent limits, especially at quality papers like the Times. This supplement was designed for drug company advertising of allergy and ...
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