On CBS.com: Six show girls attacked
Find Articles in:
all
Business
Reference
Technology
News
Sports
Health
Autos
Arts
Home & Garden

Dot.Con: the Greatest Story Ever Sold. (Books in review: the Old New Thing). (book review)

American Prospect, The,  March, 2002  by Mann, Charles C.

premiumContent provided
in partnership with
premium

Dot. Con: The Greatest Story Ever Sold By John Cassidy. HarperCollins, 320 pages, $25.95

ABOUT TWO YEARS AGO, A journalist I know interviewed the five founders of a new dot-com for an article in a prominent business magazine. Despite not having any income from this business, or any customers, or even any system for getting customers, the founders were so certain of their inevitable success that they all dropped out of Stanford to launch their company-something that then seemed like a reasonable thing to do. The five cheery young men had spent about a week writing up the ...

Read the rest of this article with a Free Trial at HighBeam Research.