Swinging seniors: why voters will decide 2002. (Below The Beltway).
American Prospect, The, June, 2002 by Confessore, Nicholas
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ON ITS FACE, THE UNITED Seniors Association (USA) decision two weeks ago to launch a major advertising blitz in support of the House Republicans' prescription-drug proposal was not unusual. The pharmaceutical industry, which funds the USA, has a huge stake in how the prescription-drug debate plays out in Congress.
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Since the 1994 elections, the drug industry's campaign contributions have tilted Republican at about 72 percent. And even the ad campaign's $3 million price tag made sense: Steep, but a worthwhile investment to influence what could turn out to be a massive new government ...
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