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Loud and proud, I.(republicans rebranding)(Brief article)
American Prospect, The, September, 2006
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Facing a strong electoral headwind and approval ratings dipping near the levels enjoyed by Mikhail Gorbachev in his final days, congressional Republicans have, to put it mildly, a bit of a branding problem heading into the November elections. Orders from on high--that is, from the National Republican Congressional Committee (NRCC)--have dictated that GOP incumbents and challengers alike focus on local issues and eschew explicit identification with the national party.
Congressman Tom Reynolds, facing a serious challenge ...
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