A tale of several slogans.(Up Front)(Brief article)

After the 2004 elections, the Democrats decided to eschew policy wonks and political strategists and take their cues from some professionals with real populist acumen: Berkeley linguists. With George Lakoff's emphasis on framing firmly in mind, Democrats put an unusual amount of thought into their slogans.

But to little avail. "Together, America Can Do Better" was their typically banal consensus choice. But ...

Read the rest of this article with a Free Trial at HighBeam Research.