Setting a low bar.(WORK & FAMILY)(Working Mother magazine's awards)

Every year, Working Mother magazine announces its much-anticipated "100 Best Companies." Employers leap to publicize their inclusion on the list, and it's routinely a best-selling issue. But is the "100 Best"--and similar lists published by other magazines and organizations--much more than public relations?

Large companies are already required by the Family and Medical Leave Act to provide 12 weeks of unpaid leave. In addition to meeting federal requirements, most businesses make the list with low- or no- cost policies and perks such as flex time, child-care ...

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