Branding the Democrats.(COMMENT)

REVENGE CAN BE SWEET. NEUROSCIENTISTS HAVE DISCOVERED circuits in the brain that become active with the feelings of "sweet revenge," and it would take a saint or a stroke victim not to experience some pleasure watching Democrats regain the power of the subpoena after five long years. But with 18 months until the 2008 election, and with millions of voters swinging away from the GOP but unsure whom, exactly, they're swinging toward, the mantra of the left should be, in the inelegant language of advertising, branding.

Americans don't like what it means to be a ...

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