Consumer education: It's the key to awakening a sleeping market.

Hearing Journal, The,  July, 2000  by Chartrand, Max Stanley

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To turn around the sluggish sales trend in the hearing aid market will require a dramatic change of public perception toward hearing loss, available solutions, and the professionals who provide them. Indeed, it's refreshing, and possibly presages a turning point, that respondents to the latest Hearing Journal dispenser survey (April 2000) placed consumer education at the top of their list of strategies to expand consumption of hearing health products and services.

The consensus among dispensers appears to be that to overcome the psychosocial, economic, and trust barriers that ...

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