Formal names versus nicknames in the context of personal ads.(Replications and Refinements)
Journal of Social Psychology, The, October, 2004 by English, Michelle L.; Stephens, Benjamin R.
A PERSON'S NAME seems to have a powerful influence on initial impressions (Hassebrauck, 1988; Mehrabian & Piercy, 1993; Young, Kennedy, Newhouse, Browne, & Thiessen, 1993). For example, Mehrabian and Piercy found that undergraduates ranked formal names that were presented in isolation and without additional information higher than they did nicknames on 9-point Likert scales of success and morality but lower on scales of popularity and cheerfulness.
There is conflicting evidence concerning the role of additional information on impressions that arise from names. Young et al. (1993) paired younger or older generation names to ads from the personals section of a newspaper. Readers indicated a stronger desire to answer the ads with younger generation names. However,...
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