Business Services Industry

McHugh changes name, market approach; Rider joins team. (New Wire).

Warehousing Management, June, 2002

McHugh Software International promised to make a big splash at last month's DC Expo Show in Chicago, and the firm did just that. The provider of end-to-end logistics solutions announced it was changing its name to RedPrairie Corp., and also launched a new risk-reward format of going to market.

And on May 29, the firm announced that logistics luminary Susan Rider has been hired as sales results leader. The former Manhattan Associates exec is a well-known industry expert and will lead RedPrairie's sales efforts, including the firm's new value-focused approach to solution delivery. RedPrairie, which had sales of about $70 million last year, decided to transform itself in response to two issues facing the marketplace -- the fact that the cost for...

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