Business Services Industry
M-Business or Bust?(Brief Article)
e-Business Advisor, July, 2001 by Hunter, Buzz
The business practices, technology infrastructure and integration enabled by e-business are of high urgency to almost every business. But it's easy to confuse sound business evolution with gimmicks and hype that can distort priorities. That's why it was so refreshing to hear Mohan Sawhney's keynote speech at the Jupiter Media Metrix Ground Zero 5 Conference.
Sawhney wrote "The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation," a good read once you get past the title. Buzz found himself agreeing vigorously when Sawhney said: "When I hear about m-commerce, I'm even more dismayed. This is just another buzzword--let's not get carried away. M-commerce is not a business, it's just a point of presence." Sawhney also proposed moving away from the...
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