Manufacturing Industry
Rural chic: nestled in the wooded wetlands of rural Ohio, the campus of clothier Abercrombie & Fitch reflects the company's hip, natural image. (Grand Award Commercial).
Building Design & Construction, May, 2003 by Flynn, Larry
An old-school wooden canoe hangs from the ceiling in the lobby o[ the main entrance of the Abercrombie & Fitch (A&F) office campus, a symbol of the active, nature-loving lifestyle that reflects the company's corporate identity and its hip brand of casual clothing for young collegians.
The canoe isn't the only symbol of the company's identity. It's entire 260,000-sq.-ft. office campus and 700,000-sq.-ft. distribution center are themselves extensions of the company's brand. This is exactly what chairman and CEO Michael Jeffries had in mind when it came time to move the company from traditional office space it was leasing from its former parent company, the Limited, in Columbus, Ohio.
Upon the purchase of an undeveloped rural site located on 300...
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