Pharma Industry
Industry: Email Alert RSS FeedSucralose takes aim at sweetner arena with soft drink entry.
Chemical Market Reporter, April, 1998
THE HIGH-INTENSITY SWEETENER market is seeing new activity as sucralose, a product from McNeil Specialty Product Company (MSPC ), a subsidiary of Johnson & Johnson, takes aim at the US beverage marker. Sucralose, which holds only a small share of the global market, will compete with industry leader aspartame, from Monsanto Company's NutraSweet Kelco division.
Monsanto is also developing neotame, a new high-intensity sweetener. Sucralose has received Food and Drug Administration approval in 15 product categories (CMR, 4/6 98, pg.4) and will first target soft drinks. "It is easiest to introduce sucralose through the beverage market because the beverage market is so huge," notes Leslie Steiner, director of international marketing for MSPC. Royal Crown...
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