CRM Provides Significant Competitive Advantages, Andersen Study Finds.(customer relationship management, Andersen Consulting report)

Chemical Market Reporter, December, 1999 by CHALLENER, CYNTHIA

To STAY AHEAD in today's highly competitive marketplace, chemical companies constantly strive to identify new areas in which focused efforts can achieve significant profit increases. Improving performance in selected customer relationship management (CRM) capabilities can save tens of millions of dollars for a typical chemical company, according to a new CRM capabilities study released by Andersen Consulting on December 6. The study found that if a $1 billion chemical company or business unit could improve its CRM capability from average to superior, it could gain as much as $100 million in profits.

The chemical industry was an ideal candidate for the CRM study, according to John Albregtse, managing partner, chemicals practice for Andersen Consulting....

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