Rhodia Expands Aroma Chemicals Through a New Chinese Facility.(Brief Article)(Statistical Data Included)

Chemical Market Reporter, May, 2000 by OUELLETTE, JENNIFER

ENCOURAGED BY STRONG, stable growth rates for synthetic vanillin, Rhodia, already the leading manufacturer of vanillin and ethyl vanillin, is expanding its global presence by inaugurating a new guaiacol manufacturing facility in WuXi, China. The company is also investing heavily in research and development for new molecules and processing technologies to maintain its strong position in aroma chemicals.

The global market for vanillin and ethyl vanillin is growing at an annual rate of roughly 3 percent, with some regions, such as Asia-Pacific, growing slightly faster, says Jorge Nogueira, president of Rhodia's diphenols and aromas business. Steady demand and the continued popularity of the flavor led to the establishment of Rhodia's Baton Rouge, La.,...

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