Pharma Industry
Industry: Email Alert RSS FeedCross-Fertilization strategy for Rhodia. (News: Europe).(Jean-Julien Baronnet appointed group executive vice president)(Brief Article)
Chemical Market Reporter, May, 2002
RHODIA HAS reinforced its commitment to a strategy of cross-fertilization of technologies and R&D partnerships with customers with the appointment of Jean-Julien Baronnet as group executive vice president. Mr. Baronnet will be responsible for establishing throughout the company the business model of tailor-made customer solutions and internal sharing of innovations.
"This new business model is based not only on our ability to achieve a successful cross-fertilization of our technological, scientific and human skills, but also to adopt an appropriate marketing approach in our chosen high value-added market segments," says Jean-Pierre Tirouflet, Rhodia chairman and chief executive. Mr. Baronnet will have the task of monitoring the growth objectives...
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