Pharma Industry
Industry: Email Alert RSS FeedA view from a vendor: Manugistics. (Management).
Chemical Market Reporter, June, 2002 by Arnum, Patricia Van
BUILDING ON ITS core competency in supply chain management (SCM) software applications, Rockville, Md.-based Manugistics Group is broadening its reach to incorporate the emerging discipline of enterprise profit optimization (EPO), which simultaneously optimizes the supply side and the demand side of a company.
EPO, which has arisen from the combination of supply chain management and pricing and revenue optimization (PRO), is now the strategic focus of Manugistics, one of the leaders in the SCM space. "On the supply side, SCM capabilities allow an enterprise to optimize inventory, production and transportation planning and to link suppliers and channel partners via the Internet," explains Jeff Smith, group vice president of Manugistics. "On the demand side,...
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