Pharma Industry
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Chemical Market Reporter, September, 2002
DRIVEN BY the economic slowdown, overall spending for information technology (IT) has slowed. While a review of three key market areas--customer relationship management (CRM), supply chain management (SCM) and enterprise resource planning (ERP)--shows more cautious IT investment, the need to realize cost efficiencies remains a major reason for IT spending across market segments. Worldwide CRM spending will remain nearly flat for the remainder of 2002 but will resume growth in 2003 and reach $19.6 billion by 2005.
"The economic slowdown has affected all sectors of the technology market," says Denis Pombriant, managing director of Aberdeen's CRM practice. "We expect 2002 CRM spending to grow only 2 percent over 2001, reaching $13.74 billion by the end of the...
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