Pharma Industry
Industry: Email Alert RSS FeedRhodia adopts innovative alliances to foster product development. (News: Europe).
Chemical Market Reporter, October, 2002 by Milmo, Sean
R&D PARTNERSHIPS between specialty chemical companies and their customers are a common way of developing new products. However, several European chemical companies are extending these alliances to include not only suppliers and customers, but also other players in the chain, such as retailers and designers in the home and personal care markets.
With a current allocation of around 20 percent of its R&D budget to such broad-based research partnerships, Rhodia considers itself to be pioneering a new way of conducting research in the chemicals sector. "This is truly a revolution in the approach to new product development," says Jean-Julien Baronnet, Rhodia's group executive vice-president responsible for developing the new partnership business model. ...
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