SAS acquires CRM technology. (In Brief).(customer relations management)(Brief Article)

Chemical Market Reporter, November, 2002

SAS, a CRM solutions provider, has acquired technology from Verbind, a provider of real-time behavioral tracking and event-triggering technology, which will enhance SAS Interaction Management, a solution that enables companies to respond to changing customer behaviors in a timely fashion and deliver relevant messages to individual customers.

SAS already provides time and transaction-based event triggers as standard features in its SAS Marketing Automation solution. With the new extension to its interaction management solution, SAS broadens this capability by providing individualized behavior-based tracking over time.