Pharma Industry
Industry: Email Alert RSS FeedNovartis revives Sandoz brand name. (News: Europe).(Brief Article)
Chemical Market Reporter, January, 2003
NOVARTIS AG is reviving the name Sandoz as an umbrella brand for its global operations in generic medicines. Since the merger of Sandoz and Ciba-Geigy to form Novartis seven years ago, the 117 year-old Sandoz name has been used on only a few Novartis medicinal products, mostly over-the-counter drugs.
Novartis now plans to exploit the brand awareness created by the Sandoz name to strengthen its position in the generics market. Through a series of acquisitions, Novartis has become second in the global generics sector behind Teva Pharmaceuticals Industries Ltd. of Israel. "As a result, we have operated under an increasing number of different brands without global identity or recognition," says Christian Seiwald, chief executive of Novartis...
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