Pharma Industry
Industry: Email Alert RSS FeedRhodia reorganizes to focus on partnership strategy. (News: Europe).
Chemical Market Reporter, January, 2003 by Milmo, Sean
THE GROWTH IN partnerships between specialty chemical companies and customers is providing a new impetus to product innovation at a time when R&D budgets are under pressure. Partnerships could also radically change the way innovative chemical products are priced, helping specialty chemical companies raise both their selling prices and margins.
Rhodia, which has been a pioneer in the concept of partnerships, highlighted the approach during a press conference in Paris last week, providing details of a recent reorganization aimed at meeting customer needs through partnerships. "Traditionally with innovative products, chemical companies have made a little more on their gross margins by selling them at a premium," says Jean-Julien Baronnet, group vice...
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