Profiting from continous differentiation. (Deloitte Consulting).(Industry Overview)

Chemical Market Reporter, July, 2003 by McConnell, John

For years, chemical companies have searched high and low to differentiate themselves and increase profits in an industry that too often reverts to price cutting to gain an edge. Judging by trends in other manufacturing industries, a key test for chemical companies is to evaluate how well they integrate their business processes internally--specifically, the demand generation (marketing, sales, and service) and supply sides of their organizations--and externally with key customers, suppliers and business partners. Companies that have done this well are creating digital loyalty networks, an important, but underused model in the chemical industry.

The need for the chemical industry to focus on ways to better integrate their processes and serve customers is...

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