Pharma Industry
Industry: Email Alert RSS FeedDuPont launches brand advertising campaign. (Business in Brief).(for Teflon fabric protector, nonstick coatings)(Brief Article)
Chemical Market Reporter, July, 2003
DuPont plans to launch a $20 million print and television advertising campaign in late July. The program features its Teflon fabric protector and nonstick coatings for cookware, among other brands, and targets women who are employed full time and have children.
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