Business Services Industry

Unica Corp.(offers customer relationship software in conjunction with International Business Machines Corp.)(Brief Article)

Customer Interface, January, 2002

Unica Corp. has joined IBM's Software Investment Initiative (SII) program. Together, Unica's Affinium Suite and IBM's e-business and Business Intelligence (BI) infrastructure will offer their joint customers, such as Scotiabank, Lands' End and Fingerhut, a solution for managing and leveraging customer data.

As a result, IBM and Unica users will be able to execute custom, personalized campaigns.

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