Wait, there's more! (In Box).(Letter to the Editor)

Customer Interface, March, 2002 by Rosenberg, Art

I thought the December article "Spotlight On: Wireless Devices" was well written, however I think it did not do justice to the many other implications for customer interaction management and CRM. While the market studies were interesting, they did not contribute to a better understanding of the direction that enterprise interaction management will be taking in the near future with handheld devices.

This is much more important at this stage of technology evolution than telling users how to deal with vendors who can't really deliver all the solution pieces yet. Step one has to be education and certainly deserves more than two pages under the category of Tools & Technologies! Some key considerations that were not discussed include: * The implications of...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.