Business Services Industry
Edify debuts new feedback and analysis application. (CRM Analytics).(Brief Article)
Customer Interface, March, 2002
Businesses can now automate the process of gathering and analyzing customer feedback with the help of Edify Corp.'s new Customer Feedback and Analysis application. Delivered in real-time via a multi-channel CRM platform, the aim of the product is to enable companies to relate comprehensive customer profiles to specific financial metrics to help drive business decisions regarding current and future product and service offerings.
The Customer Feedback and Analysis application helps businesses develop questions, scripts, protocols and sampling strategies for surveys. The Analytic Engine then enables data analysis, interpretation and presentation of customer indices such as customer loyalty, defection resistance and customer value. For more information, visit edify.com.
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