Business Services Industry
New data server boosts CRM performance. (Database Management).(MaxScan Inc.)(Brief Article)
Customer Interface, March, 2002
Several Japanese companies are currently using MaxScan, and now the data service software is available to interested North American consumers. MaxScan Inc.'s product gives CRM and clickstream applications a 10-20 time increase in performance by reducing the amount of time needed to process queries that require a large database to be scanned.
Designed for enterprises with large amounts of customer data, sales transaction data or Web log data, MaxScan is able to return real-time answers to a variety of queries, including segmenting customers by demographic, personal and behavioral information, determining sales trends on product offerings by sales region, sales period or salesperson; and uncovering trends in the navigational patterns of Web sites including peak...
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