Business Services Industry

How do you want your service? Web-based self service tools are all the rage, but nothing will ever replace the experience of talking to a live agent.

Customer Interface, July, 2002 by Perez, Jennifer Anne

Log on to the Web site for Defense Logistics Information Services and you'll likely encounter "Phyllis." With her sleek black headset, attentive gaze and eager grin, she's the embodiment of stellar customer service. Although Phyllis is modeled after a real person, she is not real. She'll never age, never get sick and never hang up her headset to go home at the end of the day. She is one of an array of virtual customer service representatives that some companies hope will inject humanity into online self-service.

Virtual agents like Phyllis are the latest faces of Web self-service, a technology that takes text questions and requests from customers, pulls the answers from a knowledge base, then bounces them back to the customer in various formats, including...

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