Business Services Industry
Insight RT helps companies listen to their customers. (Analytics).(from Island Data Corp.)
Customer Interface, November, 2002
Island Data Corp. announced the introduction of Insight RT, which enables companies to capture unstructured customer feedback, perform real-time analysis and take action immediately. Insight RT captures unstructured or verbatim customer feedback from a variety of sources, including customer service and support tracking applications, e-mails, surveys and Web self-service interactions, and analyzes the content and intent of the feedback, converting it into insights that can be acted upon in real time.
In the past, companies have been unable to capitalize on unstructured data because there was no easy way to analyze and categorize this type of information without utilizing an in-house statistician or linguistic expert. Companies today are beginning to...
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