Retail Industry
Industry: Email Alert RSS FeedICI launches big ad program, redesigns image. (Imperial Chemical Industries PLC)
Daily News Record, September, 1987 by Fallon, James
ICI Launches Big Ad Program, Redesigns Image
Imperial Chemical Industries PLC has revealed plans for a 7.5 million pound ($12.3 million) international advertising program and redesign of its corporate image.
The program is aimed at bringing greater uniformity to ICI's corporate image in Europe, North America and Japan, the world's largest markets for chemical and fibers. Denys Henderson, ICI's chairman, said the advertising campaign is expected to be seen by more than 90 percent of the business audience ICI wants to address on television, in newspapers and in posters.
"We are telling our customers, shareholders, potential investors and our employees the significant facts about how ICI has changed over the past few years and why in...
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Reference Articles
- Incumbent slayers
- Literary sleuthing
- Just wait to see what we have planned
- The earthquake spared nothing, from ordinary homes to the palace and the cathedral, and cost tens of thousands of lives
- Harry Reid, according to Mark Halperin and John Heilemann, authors of a new book on the 2008 election, was an early supporter of Barack Obama
Most Recent Reference Publications
Most Popular Reference Articles
- This is the title of this story, which is also found several times in the story itself - humor
- The Final Days of the Third Reich - parody
- 9 questions to ask your new lover: what you were afraid to ask, but always wanted to know
- Autumn Jackson found guilty in Bill Cosby extortion trial
- How Tyler Perry rose from homelessness to a $5 million mansion
