Ocean Pacific: the next wave. (Ocean Pacific Sunwear Ltd.) (MAGIC supplement) (company profile)

Daily News Record, September, 1987 by Ruben, Howard G.

OCEAN PACIFIC The Next Wave

TUSTIN, Calif.--Ocean Pacific Sunwear, Ltd., might be the only $300 million apparel company with an identity problem. In the process of becoming one of the best-known commodities in the young men's sportswear and swimwear markets, OP has lost its image as a key resource for the surf shops that supported the brand at its beginning 15 years ago.

To regain that image--and to shore up its sagging business in the saturated West Coast surfwear market--the licensing and manufacturing giant has redesigned its logo, created a new trademark and expanded its business in Europe.

The company's recently opened stores in Westwood, Calif., and Dallas, and the 10 to 15 more which are slated to open in the next several years, are...