Makers seek more playing time in athletic field. (men's activewear manufacturers)

Daily News Record, August, 1989

MAKERS SEEK MORE PLAYING TIME IN ATHLETIC FIELD

NEW YORK -- Activewear collections are narrower and deeper for spring 1990 as manufacturers look for optimum positioning in the athletic market.

Among the key trends:

* A greater emphasis on technical features;

* Importance of retail brand impact;

* Strong business in warmups, windwear and bottoms;

* A market shift away from Lycra spandex and into other nylon fabrics;

* Rich colors with neon accents.

While there will be no return to the sportswearlike collections of past seasons, the gap between fashion and function has been narrowed as companies meld performance with easy-to-understand design themes that appeal to a wide range of consumers. ...

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