Ralph's new WorldClass. (new tailored clothing fashions from Ralph Lauren)

Daily News Record, January, 1991 by Cihlar, Kimberly

RALPH'S New WorldClass

I think this is a strong time for me to make a strong statement," Lauren says, speaking in his country estate-styled showroom, as he ruminated on what the clothing business needs today.

Tagged a modern traditionalist at his career's beginning, Lauren is, 25 years later, looking for a way to excite the global consumer in this current tough economic climate. He claims he doesn't change his business or his look for his international clientele. "It's about the world; it's about individual companies, individual designers, and a direction, a statement. It's about taste and style," he says.

"My clothing business has been good," Lauren says, but adds, "We felt that the clothing business needed a shot."

What type of shot...

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