Retail Industry
Industry: Email Alert RSS FeedThomson gets license for WWF label tops. (licensing agreement with Determined Productions Inc. for use of World Wildlife Fund label on casual tops)
Daily News Record, June, 1992 by Lloyd, Brenda
ATLANTA--The Thomson Co. will sign a licensing agreement this month with Determined Productions to produce casual tops with an environmental theme under the World Wildlife Fund (WWF) label.
The licensing agreement for WWF tops is an extension of an existing licensing agreement that Thomson signed with Determined Productions late last year for WWF label causal pants.
The tops, initially prewashed and garment-dyed T-shirts, will feature slogans and the inventive graphics of animals of the WWF. Amory Millard, vice-president of licensing for Determined Productions, the WWF's licensing agency, said that the artwork is generated by her company while the slogans are a collaboration between Determined Productions, WWF and Thomson. All artwork and slogans...
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