Retail Industry
Industry: Email Alert RSS FeedPlayboy, China team up for production venture. (Playboy Enterprises) (Brief Article)
Daily News Record, December, 1992 by Salfino, Catherine
NEW YORK - Who knows? It could lead to the year of the Bunny Playboy Enterprises, in a joint venture with the Chinese Government, has opened a factory in Shantou, China, to produce and distribute Playboy branded apparel and accessories.
The Playboy licensee, Chaifa Investment Ltd., will market men's and women's casual clothing, denim, nylon sports bags, athletic shoes, outerwear and activewear, all bearing the familiar bow-tied bunny logo. Chaifa has been Playboy's licensee in Hong Kong since 1988, and introduced Playboy products to China in April 1991.
"Playboy products target a new generation of Chinese consumers," said John Chan Chun Tung, director and general manager of Chaifa. "The brand is becoming the symbol for the new generation and its...
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