Justin Boot licenses South Beach to make, market Justin Jeans line. (Brief Article)

Daily News Record, April, 1993 by Palmieri, Jean E.

Marks entry to apparel field

NEW YORK -- The Justin Boot Co. has signed a licensing agreement with South Beach, Inc., for a new sportswear line called Justin Jeans.

This marks the first time that the Fort Worth, Texas-based boot manufacturer has branched out into the apparel arena.

South Beach, a division of Sweat Shirt USA, Inc., will design, manufacture, market and sell the Justin Jeans line. The collection will debut for fall/winter 1993 and is described by Justin as a "contemporary line of American sportswear with a Western flair."

Michel Bittan, president of South Beach, said the initial collection will consist of about 100 pieces and will include everything from jeans to knit shirts, varsity jackets and leathers. Retail...