Retail Industry
Industry: Email Alert RSS FeedPaul Davril revamps distribution of its Introspect YM division. (young men's sportswear to be distributed only to large users) (Brief Article)
Daily News Record, August, 1993 by Spevack, Rachel
NEW YORK -- Paul Davril Inc., has reorganized the retail distribution of its three-year-old Introspect young men's sportswear division.
The line will now be oriented exclusively to large users, both department store organizations and specialty store chains, who will have the option of buying it either under the Introspect label or under private label.
"We won't be soliciting to independent specially stores as we did in the past," said Ron Davis, president of sales for all divisions of the company. "In today's climate very few labels mean anything. We felt we could be much more responsive to the retail community by expanding our private-label business, which is fairy sizable."
Paul David has discharged its Introspect road sales force,...
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