Stores hot on casual looks in neckwear for spring: retailers react to sluggish sales this summer.

Daily News Record, August, 1994 by Hart, Elena

Men's clothing retailers plan to buy casual neckties for the spring 1995 season, as a result of sluggish sales during the summer 1994 and changing workplace fashions. Summer 1994 neckwear sales have been hurt not only by the hot weather, but also by a confusing proliferation of different necktie products and looks. The fact that many offices no longer require men to wear ties has made selling neckties a fashion-driven business. Zegna and XMI are among the companies featuring casual ties with patchwork designs.

NEW YORK -- Neckwear business at better stores this sultry summer is sluggish, but all the blame can't be put on the weather,

The dog days of July and August have helped put tie sales in a deep freeze for many stores. However, the biggest problem, say...

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