Retail Industry
Industry: Email Alert RSS FeedNFL football logo apparel sales pinch-hit for baseball; retailers say timing of Major League Baseball strike wasn't too harmful. (licensed team apparel retailers shift from baseball to National Football League merchandise)
Daily News Record, August, 1994 by Salfino, Catherine
Retailers of licensed team apparel have dropped baseball merchandise in favor of National Football League products as football season gets underway. The Major League Baseball players strike is expected to most seriously affect national retailers rather than regional firms. A J. C. Penney Co source expected sales of licensed baseball merchandise to decline by single digits in the event of a prolonged strike. The players' strike occurred in late Aug, when retailers usually phase out baseball merchandise to make room for football items.
NEW YORK -- With the pro football season opening this weekend, retailers of licensed team apparel aren't fretting over the Major League Baseball players' strike. Rather, they've written off baseball products and are now pitching NFL...
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