Retail Industry
Industry: Email Alert RSS FeedPosing a problem. (Calvin Klein Cosmetics' ad for Obsession for Men pulled from United Kingdom market)
Daily News Record, November, 1994 by Fallon, James
Calvin Klein Cosmetics' sexy image has run afoul of British advertising regulations.
The designer's Obsession for Men ad, featuring a naked Kate Moss lying stomach-down on a sofa, stirred consumer complaints after it appeared in the Mail on Sunday supplement "You."
The UK Government's Advertising Standards Authority said consumers "objected that the model was very childlike and considered this image irresponsible, especially in conjunction with the headline." The authority agreed, saying the pose and childlike appearance of Moss under the headline Obsession for Men made the ad "inappropriate and irresponsible." The authority requested that Calvin Klein Cosmetics withdraw the ad, which it has done. It is believed to be the first time the authority...
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