'Suped-up' promo. (Marks & Spencer PLC uses male supermodels in advertising campaign)(Brief Article)(Illustration)

Daily News Record, April, 1995 by Fallon, James

Marks & Spencer PLC is promoting a high-fashion image: The UK's largest men's wear retailer has rounded up male supermodels Marcus Schenkenburg, Gregg Spaulding, Tyson Beckford and Tim Boyce, along with photographer Albert Watson, for its newest promotional campaign.

While Marks & Spencer has used female supermodels in the past, this marks the first time the retailer has spent so much to promote its men's wear line.

"We felt the collection had come together in design terms and that it now deserved a similar treatment to the women's wear," noted a company spokeswoman.

The guys are being used to tout the store's spring/summer collections of suits and casualwear through promotional press material that proclaims "the new spring,/summer collection...

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