Surf, skate and snow add up to big business at southern California stores.(lifestyle apparel)

Daily News Record, April, 1995 by Taylor, Tracy

Fans of surfing, skateboarding and snowboarding have several outlets in southern California from which to buy both their technical clothing and their streetwear. Owners of these stores, which go by such names as Adrenalin and Val Surf, say that vendors that have broadened their selection to include streetwear are doing best. The success of these stores highlights the fact that clothing is intimately connected to lifestyle for many young people in the area.

LOS ANGELES - For many young men in southern California, their lifestyles dictate what they wear.

And for those who follow the "three S's - surf, skate and snow," there are specialty retailers, with stores located from the beach communities to the San Fernando Valley, ready to supply them with the "loose and...