Retail Industry
Industry: Email Alert RSS FeedWarnaco adding men's jeans under Chaps label.(Warnaco Group)
Daily News Record, February, 1996 by Ryan, Thomas J.; Spevack, Rachel
A new line of men's designer jeans is expected to be introduced by the Warnaco Group under the Chaps by Ralph Lauren label. According to Warnaco Chmn and CEO Linda J. Wachner, the new line will be ready for the back-to-school season. Warnaco already manufactures and markets a collection of men's sports clothes under the Chaps by Ralph Lauren label. The new jeans line is expected to be launched during 3d qtr 1996.
NEW YORK - Warnaco is the latest major player to enter the designer jeans business.
The Warnaco Group is planning to launch a men's jeans line under its licensed Chaps by Ralph Lauren label for back-to-school, according to' Linda J. Wachner, chairman, president and CEO.
Warnaco currently manufactures and markets a men's sportswear collection under...
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