Retail Industry
Industry: Email Alert RSS FeedDesigner logos give new life to moderate accessories: turn category from replacement to fashion business.(part 1)
Daily News Record, April, 1996 by Curan, Catherine
Designer logos are helping to turn moderate-priced men's accessories into status products. Logos are prominent on sporty products from companies such as CK Calvin Klein, Tommy Hilfiger, Polo Sport, and Nautica. Consumers want highly visible logos on products such as bags, belts and wallets, but sophisticated, higher-end products tend to have less prominent logos.
NEW YORK - Moderate-priced men's accessories have moved out of the replacement business and into the status arena - and the designer logo is king.
Status merchandise has spilled over from sportswear and dress furnishings to accessories, a trend that seems poised to intensify as designers beef up their accessories assortments and branch out into new categories.
Already, logo-intensive sporty...
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